Branding Services: Our Step-By-Step Process
By creating a strong identity, your company stands out as one of a kind. If your products and services offer something of value to consumers, your brand communicates why they should buy your product instead of your competitor’s. Our process for helping you create a meaningful brand identity and experience includes the following steps:
1. Strategy Planning
We get to know your business, your industry and your audience. We research the current marketplace to determine how best to reach your audience and make your brand more appealing.
2. Brand Identity
Whether you are establishing your brand identity for the first time or rebranding, we bring all the elements together to build a brand that helps you carve your space in the market. Our team can design your logo, write your tagline and refine your mission, voice and vision. We develop a unique selling proposition that connects with consumers.
3. Marketing Strategy
Part of our marketing strategy includes helping your audience identify your brand. We use your logo, tagline and message in all hard-copy and digital marketing collateral. Wherever you go – your website, social media, print ads, etc. – your brand will be the first thing that people recognize. This solidifies your position in the marketplace.
4. Brand Development
After we lay the groundwork for establishing your brand, we continue to develop your business image by updating your website, launching new marketing campaigns and creating media that supports your efforts. We provide whatever resources you need for promotions and events, setting you up for success before, during and after each campaign.
5. Marketing Campaign Launches
Regardless of how much strategy you put into marketing your brand, every campaign’s execution must be as effective as the planning. We look at every detail to ensure that every launch is successful by providing you with the brand materials and support you need.
6. Assess And Relaunch
Even the most perfectly executed brand launches have room for growth. We set up tracking to determine the return on investment (ROI) of your marketing materials and website. Our team meets monthly to look at the latest reports and discuss current metrics and further plans for ongoing marketing.
7. Account And Project Management
When it comes to managing your brand, the sun never sets. We are always looking to the horizon for the next great idea while your current marketing initiatives are being carried out. Ongoing management helps us identify small issues and adjust as we go instead of losing time trying to fix big problems or start over.