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How to Choose an Ecommerce platform for your Business
The eCommerce industry, currently valued at $2.3 trillion and projected to nearly double to $4.48 trillion by 2020, presents a vast opportunity for businesses. If you’re contemplating upgrading your eCommerce software to claim a larger slice of this thriving market, you’re making a savvy decision. However, the process of selecting the best eCommerce platform is..
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Rethink Buyer Persona
In the ever-evolving B2B sector, the concept of buyer personas remains a cornerstone of effective inbound marketing strategies. However, the landscape has shifted dramatically in the past two years, necessitating a revaluation and potential overhaul of personas created just six months prior. This could very well be the root cause if your B2B inbound marketing..
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Digital marketing 101
Digital marketing can seem like a vast and complicated field, but let’s break it down into bite-sized pieces and simplify it. Here’s a beginner’s guide to diving into the world of digital marketing. What is Digital Marketing? At its core, digital marketing is about using the Internet to grab attention, drive people to your..
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