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Case Study
Growing a Luxury Perfume Brand Through Strategic Digital Marketing & Performance Advertising

Oraah Perfumes is a modern fragrance brand offering premium, long-lasting Arabic and French-inspired perfumes. CODX partnered with Oraah Perfumes to elevate their digital visibility, strengthen brand identity, and build a consistent flow of high-quality customers through targeted digital marketing.

Oraah Perfumes

Oraah Perfumes is a Dubai-based luxury fragrance brand known for its captivating scents, elegant bottle designs, and high-quality perfume blends. They offer a curated collection ranging from strong Arabic fragrances to soft French-inspired notes — appealing to men and women who prefer long-lasting, premium perfumes.

While their product quality resonated strongly with customers, the brand needed a more structured and impactful digital presence. Their Instagram served as their primary platform, but they required stronger marketing direction, creative consistency, and targeted campaigns to increase reach and sales.

CODX was brought in to refine their digital approach, strengthen their storytelling, and build a performance marketing system that brings continuous growth.

CODX helped Oraah amplify its fragrance presence online with high-impact digital marketing focused on premium visuals, targeted campaigns, and strong scent-based storytelling — driving higher engagement, stronger brand recall, and increased demand for their signature perfumes.

We built a performance-driven marketing ecosystem that boosts reach, improves conversion rates, and delivers actionable insights, enabling Oraah to scale faster, attract perfume lovers across the region, and grow with reduced marketing effort.

  • Dubai , UAE

Our Partnership With Oraah Perfumes

Oraah Perfumes partnered with CODX to build a digital marketing ecosystem focused on visibility, engagement, and conversions. CODX delivered a complete, campaign-driven strategy that included:

  • Paid ads across Meta platforms
  • High-impact product creatives and fragrance-focused visuals
  • Engagement-driven content concepts for the perfume audience
  • Retargeting funnels for high-intent buyers
  • Brand-aligned storytelling that highlights scent identity & quality

Through strategic targeting and premium visual marketing, CODX helped Oraah Perfumes stand out in a highly competitive fragrance market.

The Overview

The goal was clear — build a strong digital presence and scale online sales through creative storytelling and data-backed advertising.

CODX focused on developing:

  • Full-funnel advertising campaigns
  • High-quality digital creatives featuring perfume bottles & notes
  • Audience targeting based on fragrance preferences and buyer behavior
  • Retargeting flows for cart abandoners and engagers
  • A content strategy centered around scent identity and luxury appeal

Our objective: increase brand reach, improve conversions, and establish Oraah Perfumes as a luxury yet accessible fragrance brand in Dubai.

Customer Challenge

Perfume shoppers often face:

  • Too many brands offering similar fragrances
  • Difficulty trusting new perfume brands online
  • Lack of clarity on scent notes or fragrance longevity
  • Inconsistent product photos that reduce purchase intent
  • No strong digital identity from emerging brands

Oraah Perfume Challenges Before CODX

Before CODX stepped in, Oraah Perfumes struggled with:

  • Inconsistent digital content and visual branding
  • Low ad performance due to generic creatives
  • Minimal engagement on Instagram posts
  • No structured advertising funnels
  • Weak storytelling around perfume identity

Problem Identity

CODX identified key friction points slowing the brand’s growth:

  • Ads lacked strong hooks and compelling visual impact
  • No clear brand personality or emotional storytelling
  • Lack of retargeting, causing missed repeat conversions
  • No consistent representation of fragrance notes and experience
  • Limited content variety, leading to low engagement

These insights shaped a strategy built around luxury visuals, scent storytelling, and conversion-focused advertising.

Result

After partnering with CODX, Oraah Perfumes now operates with a strengthened digital presence supported by:

High-converting ad campaigns showcasing bottle design & fragrance notes

Consistent brand identity across all digital platforms

Higher Instagram engagement through creative storytelling

Improved conversions through retargeting campaigns

Stronger visual representation increasing customer trust

Targeted reach to perfume buyers in the UAE

Impact Achieved

CODX’s dedicated digital marketing approach helped Oraah Perfumes achieve:

Higher purchase intent through premium-quality creatives

Increased reach and engagement across Instagram

More conversions from warm audience retargeting

Stronger brand recall due to consistent messaging

A scalable advertising model for long-term growth

Key Highlights

  • A performance-driven perfume marketing system
  • Strong brand storytelling around scent identity
  • Premium visuals aligned with luxury fragrance expectations
  • Effective targeting of perfume enthusiasts in the UAE
  • Retargeting ads that convert engaged users into customers

Closing Notes

Oraah Perfumes now stands as a growing digital-first fragrance brand — supported by creative storytelling, strong ad strategies, and scalable digital marketing built by CODX.

By combining compelling visuals with targeted advertising, CODX helped Oraah Perfumes grow their online presence, improve conversions, and build lasting trust with fragrance lovers across the UAE.

This collaboration shows how a focused digital marketing strategy can elevate a perfume brand from visibility to consistent sales and long-term brand loyalty.