Case Study Building a Premium Digital Presence for a Modern Grooming Experience
Mantis Gents Salon partnered with CODX to transform how customers discover, explore, and book grooming services online. We designed a modern, visually appealing, and conversion-focused website paired with targeted advertising strategies—giving the salon a stronger digital footprint and increasing daily appointment enquiries.
Mantis Gents Salon
Mantis Gents Salon is a modern grooming hub in Dubai offering premium haircutting, styling, skincare, and beard care services. Known for its high-quality service and refined environment, Mantis caters to men seeking a professional grooming experience with a luxury touch.
As competition in the grooming industry continues to grow, Mantis needed a digital identity that matched the quality of their services while making it easier for customers to access their offerings.
CODX was brought in to build a website that reflects the salon’s premium experience, improves appointment enquiries, and supports advertising campaigns to attract new customers.
CODX helped Mantis Gents Salon elevate their grooming brand with a sleek, modern website featuring clear service menus, premium visuals, and a smooth booking experience — making it easier for customers to explore grooming options and schedule appointments effortlessly.
We built a performance-driven advertising system that boosts visibility, drives consistent booking enquiries, and strengthens brand engagement, empowering Mantis Gents Salon to attract more clients, grow faster, and reduce marketing effort through optimized campaigns.
- Dubai, Abu Dhabi, UAE
- https://mantisgentssalon.com/
Website & Advertising Transformation by CODX
Mantis approached CODX looking for more than just a website—they needed a complete digital refresh that showcased their brand’s personality and encouraged customers to book appointments confidently.
We delivered a clean, stylish, and responsive website that:
- Showcases services in a clear and visually appealing format
- Highlights pricing, grooming packages, and salon specialties
- Communicates the premium ambience of the salon
- Makes booking seamless and effortless
- Supports high-performing advertising campaigns
Through modern UI/UX and impactful content structuring, CODX strengthened Mantis’ identity as a trusted and trend-focused grooming destination.
The Overview
The goal was simple: create a digital experience that reflects the same level of professionalism and quality customers receive inside the salon.
CODX built a website designed for:
- Clean, premium, and masculine aesthetics
- Smooth navigation across services and pricing
- High-quality visuals representing the salon experience
- Clear CTAs for bookings and WhatsApp enquiries
- Fast-loading, mobile-first design
- Optimized structure for ad-driven lead generation
Our objective: help Mantis convert online visitors into appointments while reinforcing a strong, premium brand presence.
Customer Challenge
Men searching for grooming services in Dubai often face:
- Outdated salon websites with unclear service listings
- No transparent pricing
- Confusing navigation leading to drop-offs
- Lack of trust due to poor online presence
- No easy way to view before/after results or salon ambience
- Slow booking processes or unclear appointment options
Mantis’ Gaps Before CODX
Before partnering with CODX, Mantis experienced
- A website that didn’t match their luxury service quality
- Weak digital credibility due to outdated design
- No proper structure for showcasing services and packages
- No booking-focused layout or enquiry funnels
- Limited online visibility to support advertising efforts
- No optimized landing pages for ads
Problem Identity
CODX identified the major friction points:
- The website lacked a premium feel required for a modern gents salon
- Service pages were not clearly structured
- No smooth flow guiding users from service → pricing → booking
- Weak landing page experience for running targeted ads
- No mobile optimization despite majority mobile visitors
- No clear visual representation of the salon experience
These insights helped us design a website centered around clarity, trust, and ease of booking.
Result
CODX delivered a reimagined website and advertising foundation that strengthened Mantis’ digital presence:
A premium, clean, and modern website
Service pages designed for clarity and conversions
Well-placed CTAs for seamless booking and WhatsApp enquiries
Professional visuals that elevate brand perception
Ad-ready landing pages to improve lead quality
Mobile-first UI delivering a smooth experience on all devices
Impact Achieved
The new website and advertising strategy brought measurable improvements:
Higher appointment enquiries through effortless navigation
Improved trust due to modern, professional UI/UX
Higher click-through and engagement on ads
Significant improvement in booking flow responsiveness
Longer website sessions with better user engagement
Better performance of paid campaigns due to optimized landing pages
Key Highlights
- A high-end grooming website aligned with Mantis’ brand identity
- Clear service categories, pricing, and grooming packages
- A user-friendly booking journey that improves conversions
- Strong visual branding that attracts repeat and new customers
- A digital foundation that supports scalable advertising campaigns
Closing Notes
Mantis Gents Salon now stands with a refined digital presence that mirrors the quality of its in-salon experience. With a premium website and ad-ready architecture built by CODX, the salon attracts more clients, builds stronger trust, and stands out in Dubai’s competitive grooming industry.
This collaboration demonstrates how a modern website and strategic advertising framework can elevate a grooming brand—boosting visibility, engagement, and consistent booking growth.