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Case Study
Scaling a Dubai Streetwear Brand with High-Impact Digital Marketing & Creative Advertising

Dubshi is a fast-growing Dubai-based streetwear brand known for its bold, city-inspired T-shirt designs. CODX partnered with Dubshi to elevate their digital presence, strengthen their online sales engine, and build a powerful advertising framework that has helped them connect with a wider audience across the UAE.

Dubshi

Dubshi is a homegrown T-shirt brand rooted in Dubai’s culture, architecture, and lifestyle. Their collections feature uniquely designed prints inspired by the UAE’s streets, heritage, and modern identity — making the brand a favourite among youth and streetwear lovers.

Despite strong product uniqueness, Dubshi struggled to maximize online reach and build a consistent sales pipeline. They needed structured digital marketing, creative advertising, and performance-focused campaigns to grow effectively.

CODX stepped in to strengthen their digital strategy, improve ad performance, and establish a strong online identity that reflects their brand personality.

We helped Dubshi position itself as a recognizable, trendy, and preferred streetwear brand in the UAE market.

CODX helped Dubshi amplify its Dubai-inspired streetwear identity through high-impact digital marketing built on bold visuals, targeted campaigns, and strong brand storytelling — driving higher engagement, stronger audience recall, and increased demand for their signature T-shirts.

We developed a performance-driven advertising ecosystem that optimizes reach, enhances sales conversions, and delivers actionable insights, empowering Dubshi to scale faster, attract loyal customers, and grow with less marketing effort.

Our Partnership With Dubshi

Dubshi partnered with CODX to build a focused marketing engine that drives visibility, engagement, and sales. CODX delivered a streamlined, creative, and data-driven digital journey for Dubshi through:

  • Paid ad strategy across Meta
  • High-conversion product-focused ad creatives
  • Performance marketing campaigns optimized for sales
  • Social media content frameworks
  • Audience segmentation & retargeting funnels
  • Creative storytelling through visual advertising

By integrating creativity with performance, CODX helped Dubshi increase brand awareness and scale their online orders profitably.

The Overview

The mission was clear — create a solid digital marketing ecosystem that attracts more customers, builds brand recall, and converts browsing audiences into paying buyers.

CODX delivered an advertising-driven infrastructure that included:

  • Full-funnel paid advertising
  • High-impact visual creatives featuring Dubshi’s T-shirts
  • Retargeting campaigns for abandoned carts & browsing users
  • Optimized sales-focused ad structures
  • Creative messaging aligned with youth, lifestyle & street culture

Our objective: improve sales, reduce ad costs, and strengthen Dubshi’s brand authority among fashion-forward customers in the UAE.

Customer Challenge

Streetwear buyers often face:

  • Too many generic fashion brands with similar designs
  • Lack of trust in new or lesser-known brands
  • Poor-quality visuals that don’t represent product quality
  • Inconsistent advertising lacking a unique brand identity
  • Difficulty discovering genuinely local, UAE-inspired apparel

Dubshi’s Internal Challenges Before CODX

Before CODX stepped in, Dubshi struggled with:

  • Low visibility in the saturated UAE fashion market
  • Inconsistent paid campaigns with limited ROI
  • Weak ad creative quality reducing purchase intent
  • No structured marketing funnel for conversions
  • Limited content direction for social media
  • No retargeting systems for warm audiences
  • Difficulty communicating the story behind their designs

Problem Identity

CODX identified core pain points affecting Dubshi’s performance:

  • Ads lacked strong hooks and brand storytelling
  • No unified brand identity in advertising creatives
  • No retargeting or segmentation for higher conversions
  • Inconsistent ad optimization leading to higher costs
  • No compelling presentation of product value or local inspiration
  • Lack of data-backed marketing decisions

These insights shaped our approach to a creative-heavy, performance-focused marketing system.

Result

After partnering with CODX, Dubshi now benefits from a high-performing digital marketing engine:

High-performing ad creatives that highlight design details

Consistent brand identity across all campaigns

Improved conversions through optimized ad funnels

Stronger brand visibility and recall on social media

Retargeting campaigns converting warm audiences profitably

Better engagement and traffic from multiple ad platforms

A more structured, data-driven marketing foundation

Impact Achieved

CODX’s advertising transformation generated measurable improvements:

Significant increase in online orders through high-converting ads

3× stronger engagement across social platforms

Lower cost per purchase with optimized ad structures

Improved brand visibility across Meta & TikTok

Higher trust due to clean, premium visual creatives

Stronger audience recall due to a consistent brand message

Key Highlights

  • A high-performing digital advertising ecosystem
  • Creative storytelling aligned with the Dubai streetwear audience
  • Strong visual branding through targeted ad creatives
  • Effective retargeting campaigns improving conversions
  • Sales-driven ad strategies backed by data & insights

Closing Notes

Dubshi now operates with a powerful digital marketing engine — backed by compelling content, optimized advertising, and strategic audience targeting built by CODX.

By blending creativity with performance, CODX helped Dubshi increase online sales, strengthen customer trust, and position themselves as a rising streetwear brand in the UAE.

This collaboration showcases how the right marketing strategy can elevate a fashion brand from recognition to consistent sales and long-term growth.

The Overview

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