Case Study Building a High-Impact Digital Presence for a Premium Dubai Business Centre
ARM Business Centre partnered with CODX to create a modern, high-trust website that reflects the quality, professionalism, and convenience of their workspace solutions. Our goal was simple: elevate their digital identity and improve enquiry flow with a clean, intuitive, and conversion-ready online experience.
ARM Business Centre
ARM Business Centre is a leading workspace provider in Dubai, offering fully furnished private offices, shared workspaces, meeting rooms, and business support services. With a strong focus on flexibility, compliance, and seamless tenant experience, ARM supports entrepreneurs, freelancers, SMEs, and international companies establishing operations in the UAE.
CODX was brought in to design a sleek, professional website that communicates ARM’s credibility and makes it effortless for potential clients to explore, understand, and enquire about available office solutions.
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- Dubai , UAE
- info@thedrivehub.com
- https://thedrivehub.com/
Website Transformation by CODX
ARM needed more than a simple website — they needed a polished digital presence that strengthens trust, showcases facilities clearly, and converts visitors into enquiries.
CODX built a responsive, SEO-optimised, and modern website that:
- Presents office types, services, and amenities in a clear and structured format
- Enhances brand trust through a clean corporate design
- Improves enquiry rates with strategically placed forms and CTAs
- Delivers seamless navigation on both mobile and desktop
- Positions ARM as a premium, reliable business centre in Dubai
The Overview
The objective was to design a visually strong, conversion-centric website that highlights ARM’s professionalism and makes workspace discovery effortless.
To achieve this, CODX focused on:
- Sleek, modern layout with premium visual appeal
- Easy navigation through office categories and services
- Dedicated pages for amenities, pricing, and location benefits
- Fast performance and mobile-first responsiveness
- SEO foundations for stronger organic visibility
- Clear enquiry options across all key pages
Our mission: help ARM Business Centre stand out in a highly competitive business centre landscape through a powerful digital identity.
Customer Challenge
People searching for office spaces in Dubai often face:
- Outdated or unclear information on business centre websites
- Difficulty comparing office options and amenities
- No clarity on pricing or service inclusions
- Lack of trust due to poor web design
- Confusing or slow navigation
- Limited visuals of actual office spaces
- Weak enquiry systems leading to slow responses
vendors Challenge
Before working with CODX, ARM Business Centre struggled with:
- An outdated digital presence not matching their premium offering
- No structured breakdown of office types, packages, or facilities
- Weak online credibility due to old UI and generic design
- Low enquiry conversions from website visitors
- No SEO optimisation or content strategy
- Limited visual representation of their office environment
Problem Identity
We identified major frictions limiting engagement and conversions:
- Users couldn’t clearly differentiate ARM’s office types and benefits.
- The previous website didn’t convey the quality of the physical workspace.
- Lack of professional branding affected trust and enquiry rates.
- Navigation gaps made it hard for users to quickly find relevant information.
- No conversion-driven structure for enquiry forms or CTAs.
- Poor SEO visibility affected organic traffic and discovery.
These insights guided the redesign into a streamlined, trustworthy, and user-centric digital experience.
Result
The new ARM Business Centre website developed by CODX delivered:
A polished, corporate website that builds instant credibility
Clear and structured display of all workspace categories
Modern UI/UX with intuitive user journey from discovery to enquiry
SEO-optimised pages for better search presence
High-quality visuals enhancing perception of space and professionalism
Fast-loading, fully responsive architecture across all devices
Impact Achieved
The upgraded website provided tangible improvements:
57% increase in website enquiries
Significantly higher engagement and page retention
Stronger brand perception through premium modern visuals
Improved organic traffic due to optimized content and structure
Reduced bounce rate from mobile users
A smoother experience for customers comparing workspace options
Key Highlights
- A modern, premium website aligned with Dubai’s competitive business centre market
- Intuitive office listings with clear categorization and amenity details
- High-trust design that reflects ARM’s physical workspace quality
- A conversion-driven structure that consistently generates enquiries
Closing Notes
ARM Business Centre now operates with a strong digital foundation that supports their client acquisition efforts. With CODX’s expertise in design and user experience, the brand now communicates professionalism, trust, and value the moment visitors land on the site.
This project demonstrates how a well-designed website alone can redefine credibility and significantly increase enquiries — even without running full-scale marketing.
The Overview
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