Case Study Transforming Dubai’s Home Décor Market with Performance-Driven Digital Marketing
10X Curtains is a premium curtains and blinds provider in Dubai, offering customized window solutions with modern designs, high-quality fabrics, and professional installation. CODX partnered with 10X Curtains to strengthen their digital presence, boost customer enquiries, and build a high-performing advertising system that consistently brings in quality leads.
10X Curtains
10X Curtains is known for offering luxury curtains, blackout blinds, sheer curtains, and customized window treatments tailored to Dubai homes. Their team focuses on quality craftsmanship, elegant fabric options, and fully managed installation services.
However, despite offering exceptional products, 10X Curtains faced challenges in reaching the right audience online. Their digital touchpoints did not fully reflect the premium quality of their services, and they needed stronger visibility to compete with numerous local interior brands.
CODX was brought in to elevate their online presence, optimize their marketing funnels, and build advertising campaigns that generate high-intent enquiries daily.
CODX empowered 10X Curtains to stand out in the UAE’s competitive home décor market with high-impact advertising campaigns featuring premium visuals, clear value messaging, and targeted outreach, driving stronger enquiries and helping homeowners discover luxury curtains with ease.
We built a performance-driven advertising ecosystem that boosts lead quality, enhances customer engagement, and delivers actionable insights — enabling 10X Curtains to scale faster, convert more décor-conscious buyers, and grow with lower marketing effort.
- Dubai , UAE
- info@10xcurtains.com
- https://10xcurtains.com/
Our Partnership With 10X Curtains
10X Curtains partnered with CODX to develop a strong digital marketing foundation focused on visibility, conversions, and brand trust. CODX delivered a performance-driven advertising strategy that included:
- Paid ads across Meta & Google
- High-quality ad creatives showcasing fabrics, finishes & installations
- Lead generation campaigns targeting the Dubai homeowner market
- Retargeting campaigns for warm audiences
- Content strategy aligned with home décor buyers
- Real-time campaign optimization for maximum ROI
By merging creativity with analytics, CODX helped 10X Curtains expand their reach and consistently attract customers looking for premium home décor solutions.
The Overview
The goal was straightforward — build a high-conversion digital engine that consistently brings in enquiries from customers seeking curtains and blinds for their homes.
CODX created a focused marketing ecosystem that included:
- Full-funnel advertising across Meta & Google
- High-trust visual creatives featuring products & installation results
- Strong messaging aligned with Dubai’s interior and luxury market
- Retargeting funnels for long-term conversion
- Data-led optimization for cost-efficient leads
Our objective: increase customer enquiries, lower acquisition costs, and strengthen 10X Curtains’ position in the home décor industry.
Customer Challenge
Customers looking for curtains and blinds often face:
- Too many brands with similar offerings
- No clarity on fabric options or pricing
- Poor-quality online images that fail to show real results
- Difficulty trusting new decor providers
- Lack of smooth enquiry processes
- Confusing or outdated advertisements
10X Curtains’ Internal Challenges Before CODX
Before working with CODX, 10X Curtains struggled with:
- Low visibility in a competitive online market
- Inconsistent ad performance with low-quality leads
- Lack of strong visual branding in ads
- No structured retargeting strategy
- Weak brand storytelling in marketing content
- No consistent lead-generation system
Problem Identity
CODX identified several key friction points affecting 10X Curtains:
- Ads lacked premium aesthetics, lowering trust
- No strong messaging differentiating them from low-quality competitors
- Limited visual showcase of actual installations
- No retargeting or segmentation in ad funnels
- No data-backed marketing strategy
These insights helped shape a targeted, high-impact marketing solution.
Result
After partnering with CODX, 10X Curtains saw a complete transformation in their digital performance:
High-conversion ad campaigns across platforms
Strong visual branding that communicates luxury + craftsmanship
Increased inbound enquiries through optimized funnels
Strong retargeting campaigns improving conversion from warm leads
Clear differentiation from competitors through strong visuals and messaging
Impact Achieved
CODX’s advertising strategy delivered impactful results:
Consistent daily enquiries from Dubai homeowners
3× stronger engagement on ads featuring fabric quality & finishes
Lower cost per lead through optimized targeting
Higher conversion due to trust-building ad creatives
Stronger brand recall due to consistent messaging
Improved performance of all paid campaigns
Key Highlights
- A complete performance advertising ecosystem
- Strong creative direction showcasing quality, comfort & design
- Clear audience targeting for homeowners, tenants & interior lovers
- High-performing retargeting campaigns improving sales closings
- A scalable marketing system ready for long-term growth
Closing Notes
10X Curtains now operates with a strong digital marketing foundation powered by professional creatives, optimized ad structures, and strategic retargeting — all engineered by CODX.
Through a blend of performance marketing and compelling visual storytelling, CODX helped 10X Curtains increase enquiries, build trust, and scale consistently in Dubai’s home décor market.
This collaboration highlights how the right digital marketing strategy can elevate a home décor brand from visibility to steady conversions and long-term business growth.
The Overview
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.